| Increasingly
corporate clients are demanding a more flexible approach
from language schools and freelance trainers.
Clients are demanding that valuable trainer-contact
time be more efficiently and effectively managed with
a focus on practising speaking skills in work-related
situations. It is increasingly expected that the understanding
and development of language structures and fundamental
business lexis takes place in the time between lessons,
workshops or seminars.
So that learning is relevant, motivation is maintained
and time with and without the trainer is usefully
employed, each learner requires his or her own personal
learning path.
But this only makes sense if at the same time the
trainer knows exactly what the learner is learning,
and to what extent.
This can be achieved with the Corporate
English system… and has proven to be the case
with long-standing customers such as 3M, AstraZeneca,
Bank of Thailand,
Bosch, Deutsche Telekom, Ericsson, Henkel, Swiss
Government Personalamt, Shanghai Online Education
amongst others
located in Europe and Asia.
Because Corporate English has been developed
by experienced trainers rather than computer experts,
we have always maintained that the language trainer
plays an essential and integral role in developing
the business English language skills of their clients.
As far as we are aware, the Corporate English
system is the only one of its kind that provides trainers
with a complete and detailed picture of their clients’
learning in such a system. Trainers can monitor the
progress of individual clients and of their groups,
and therefore react, coach, and teach accordingly.
Available since 1998 and proven technologically and
didactically, the Corporate English system
can be flexibly integrated into a wide variety of
training approaches.
The Corporate English system is now available
to language schools to offer to their individual clients.
It requires
- no up-front investment:
- the software is available for free
- licences are invoiced after being sold to a
client
- only a basic PC (Windows 95 or later) setup
- a normal Internet connection and email address.
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