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Increasingly corporate clients are demanding a more
flexible approach from language schools and freelance
trainers.
Clients are demanding that valuable trainer-contact time be more
efficiently and effectively managed with a focus on practising
speaking skills in work-related situations. It is increasingly
expected that the understanding and development of language structures
and fundamental business lexis takes place in the time between
lessons, workshops or seminars.
So that learning is relevant, motivation is maintained and time
with and without the trainer is usefully employed, each learner
requires his or her own personal learning path.
But this only makes sense if at the same time the trainer knows
exactly what the learner is learning, and to what extent.
This can be achieved with the Corporate English system… and
has proven to be the case with long-standing customers such as
3M, AstraZeneca, Bank of Thailand, Bosch, Deutsche Telekom, Ericsson,
Henkel, Swiss Government Personalamt, Shanghai Online Education
amongst others located in Europe and Asia.
Because Corporate English has been developed by experienced
trainers rather than computer experts, we have always maintained
that the language trainer plays an essential and integral role
in developing the business English language skills of their clients.
As far as we are aware, the Corporate English system is
the only one of its kind that provides trainers with a complete
and detailed picture of their clients’ learning in such a
system. Trainers can monitor the progress of individual clients
and of their groups, and therefore react, coach, and teach accordingly.
Available since 1998 and proven technologically and didactically,
the Corporate English system can be flexibly integrated
into a wide variety of training approaches.
The Corporate English system is now available
to language schools to offer to their individual
clients. It requires
- no up-front investment:
- the software is available for free
- licences are invoiced after being sold to a
client
- only a basic PC (Windows 95 or later) setup
- a normal Internet connection and email address.
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